Awareness Movie - "Verpasst!"
Inside a new campaign about raising awareness to illiterate adults, we were asked to produce two movies. This one had the focus to connect and get people involved on the matter. The target group were the people that work at Kindergardens, so we decided to have the children as main characters and show how they get affected by the problem. Our choice to go for a more analog feeling and pastel colors, combined with charming character animations, helps to address the subject in a subtle but powerful way.
Client: Stiftung Lesen
Company: Goldener Westen
Creative Direction and Animation: Bianca Toloi
Illustration and Art Direction: Karolin Nusa
Cel Animation and 2D Effects: Lera Shadova
Sound Design: Philipp Koller