Explainer Movie - "Der Elefant in Raum"
Inside a new campaign about raising awareness to illiterate adults, we were asked to produce two movies. This one was meant to address some tips and suggestions on how to talk to parents with this difficulty. Exploring the logo of the campaign and the metaphor of the "Elephant in the Room", we decided to bring this concept to life and have the elephant as a character in the movie. We preserved the style of the Awareness movie, analog and charming, so we could talk about the issue in a lighter way.
Client: Stiftung Lesen
Company: Goldener Westen
Creative Direction: Bianca Toloi
Illustration and Art Direction: Karolin Nusa
Animation: Bianca Toloi and Lera Shadova
Cel Animation and 2D Effects: Lera Shadova and Kaho Yoshida
Sound Design: Philipp Koller